mobileTV News Circa 2007
mobileTV news was a leading site that provides up-to-the-minute and in-depth information across the industry spectrum. This was their website.
Content is from the 2007 archived pages of MobileTV News offering a glimpse of what this news site offered its visitors.
About mobileTv news
Our subscriber base includes leading technology providers, device manufacturers and content providers, amongst others. Alliances and technological developments are being announced almost daily in this rapidly growing industry, and mobileTV news is the online source for all the breaking news, case studies, video content and events information.
mobileTV news also covers the market in greater detail, with features, white papers, reports, careers and events information all available. With an excellent knowledge of the industry and a wide array of contacts we are able to source comment, news and interviews from all the major players in the game, giving our readers the inside track on the mobile TV revolution.
mobileTV news has over 800 registered readers worldwide and every month receives over 3,500 hits.
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An observation: The partners at the Louisiana maritime law firm where I work (OffshoreInjuryLouisiana.com) had looked into some of the technology often referenced on this site. They were very forward thinkers and envisioned a future where maritime lawyers could meet with clients and other members of their legal teams remotely, something that has become widely accepted with the internet. They even imagined putting functionality on their website to make it easier for prospective new clients to communicate and ask questions. Turns out that my employers and MobileTV-News.com were slightly ahead of their time and while all the conveniences they envisioned are now possible, the early adopters were a bit too early and could not get the customer base required to keep on going. Still, this was an always helpful site that provided up-to-the-minute and in-depth information across the industry spectrum. Alas, mobileTV news site didn't survive the competition....but if they had, well they could have been well ahead of the competition. Perhaps next time.
Welcome to mobiletv news 2007
Envivio introduces new 4Stream IP Gateway for Mobile TV services providersMay, 2007 – Envivio has introduced its 4Stream IP gateway for IPTV and mobile TV service providers. The 4Stream IP Gateway is part of the Envivio all-IP Convergence Generation video headend. Announced in March of 2007, the headend also features the 4Caster C4 IP video encoders and the 4Caster M2 Mobile TV encoders both with IP input, as well as the 4Manager network management and redundancy system. Supporting an all IP infrastructure, the headend solution claims to provide a multi-service platform capable of addressing the key devices targeted by service providers who control both fixed and wireless networks. The solution offers routing, simplified management and redundancy, requires less space and is easier to manage and deploy than today’s traditional IPTV and mobile TV headends. Julien Signès, President and CEO of Envivio Inc. said: “The Convergence Generation headend with the new 4Stream IP gateway provides a full end-to-end IP architecture from video reception to subscribers’ TVs or mobile devices.” “The IP headend architecture is a fundamental milestone for the video compression industry as it meets the challenges posed by network convergence towards IP and the demand by merged fixed line and mobile carriers for multiservice platforms.” Update 20022 |
Irdeto to secure T-Mobile Hungary and Antenna Hungaria DVB-H TrialMay, 2007 – Irdeto has been selected by Hungary’s mobile operator, T Mobile Hungary and broadcast-service provider, Antenna Hungária to provide its Irdeto Mobile Broadcast content security solution for DVB-H end-to-end technical trial. Conducted in in Hungary’s capital city, Budapest the trial will test interactive services, technical capabilities and performance of the DVB-H solution. Located on Budapest’s Széchényi Hill, Antenna Hungária will use a 130W transmitter for transmitting programming from four Hungarian public TV channels to Samsung SGH-P910 and Sagem “My Mobile TV” mobile phones. Subscribers will have access to a SMS-based TV program reminder service aas well as use a built-in electronic programming guide (EPG) to scroll through programming options. "AH enjoys the main position in the Hungarian broadcasting market where the key opportunity is the forthcoming digitalization. AH aims to be the main digital technology service provider, offering services also for mobile operators. Consequently, entering the mobile TV broadcasting market via DVB-H is one of the most important strategic initiatives for the company," said Mr. András Tóth, director of Communication and Marketing for Antenna Hungária. The trial is expected to end in late July. In the fall, Antenna Hungária will present its findings to Hungarian lawmakers hoping to prove that mobile TV has a viable future in the country. The Hungarian Parliament will initiate plans to sell digital spectrum space to operators interested in the distribution of mobile content through the DVB-H network if the trials are successful. Graham Kill, CEO of Irdeto says: "Irdeto has been developing and deploying mobile TV content security solutions for nearly four years now. Our implementation experience, our support of every major mobile standard including DVB-H, T/S-DMB and MediaFLO and the outstanding availability of Irdeto-integrated handsets will continue to make Irdeto the provider of choice for mobile TV operators worldwide." Update 20022
IRDETO SUPPORTS THE HUMANITARIAN RELIEF EFFORTS IN UKRAINE |
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Arqiva captures the Cricket World Cup for TWI and the BBCApril, 2007 - Arqiva has secured a contract with TWI, the sports production arm of IMG Media, to provide production support for the BBC's coverage of the Cricket World Cup. Arqiva will provide both Occasional Video (OV) and studio production facilities to enable the quick turnaround of the highlights packages, broadcast each night for the duration of the tournament. The Cricket World Cup highlights will be broadcast on BBC1 until 28 April 2007. Simon Wheeler, Executive Producer at TWI, said: "The Cricket World Cup has a huge following and it's important that cricket fans don't miss out on any of the action from the tournament. Arqiva's expert technical support means that the daily programmes can be packaged as quickly as possible to make for great viewing." Stan Hollins, Head of Studios at Arqiva said: "Given the high volume of footage coming through from the West Indies, we've worked closely with TWI so they can isolate the best moments from the Cricket World Cup and facilitate a seamless production for the highlights programme." Update 20022 To learn more about Arqiva go to their current website: https://www.arqiva.com/ |
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BBC trials 3G mobile syndication with Orange, Vodafone and 3March, 2007 - The BBC has started a trial to syndicate a range of its television channels and radio networks via 3G to mobile phones with mobile operators Orange, Vodafone and 3. Wanting to expand their audience, the BBC believes that the mobile platform is a great opportunity to reach existing users in a new way and connect with people who are not currently big users of the BBC. The trial will extend for 12 months during which the BBC will conduct extensive and unique research into consumer behaviour and experience. Subscribers to Orange, Vodafone and 3's TV packages can take advantage of the one-year trial to watch BBC One, BBC News 24 and BBC Three streamed on their mobiles. There are exceptions including some premiership football, some films and cartoons, and some acquired programmes like Neighbors. Subscribers will also be able to listen to up to eight BBC radio stations including Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, 6 Music, BBC 7 and Asian Network. Ashley Highfield, BBC Director of Future Media and Technology, states, "By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test, not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC's linear services on their mobiles." |
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GlobeCast to manage MobiTV content ingestionMarch 20, 2007 –GlobeCast is selected by MobiTV to manage content ingestion to support the delivery of live television to MobiTV’s mobile and broadband platforms in North America. Globecast, a subsidiary of France Telecom, transports and manages millions of hours of video and other rich media each year. GlobeCast operates 15 teleports and technical operations centers worldwide. For North America GlobeCast is furnishing channel ingest via satellite, signal encoding, monitoring and connectivity of live channels for delivery into MobiTV’s proprietary technology platforms. Kay Johansson, CTO for MobiTV is quoted: “By centralizing our channel ingestion, MobiTV is now able to easily ingest and move channels on a global scale across GlobeCast’s worldwide network of teleports, satellite capacities and a global fiber ring”. Update 20022
About MobiTV, Inc |
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Telefónica Trials Mobile TV with Alcatel-LucentFebruary 9, 2007 - Alcatel-Lucent and Telefónica have announced that they are conducting a pilot project for Mobile TV in Italy, Spain, and France. The first phase of the trial running from December 2007 March will take place in Turin. The Spanish trial starts in early October 2006 and is scheduled to run for 6 months. The trial, based on Alcatel-Lucent’s Unlimited Mobile TV solution, uses a multi-layer DVB-SH terrestrial network blending low-power transmitters from a mobile operator and medium-power transmitters from a broadcaster. According to Alcatel-Lucent, using its Mobile Interactive TV solution, Telefónica will be able to create interactive television services, allowing mobile end-users to watch TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, as well as use contextual interactive services, such as ordering content associated with a TV program. Cayetano Lluch, General Director of Technology, Telefónica Móviles España pointed out: “We want to offer our customers the most complete personalized best-in class multimedia experience, that brings the full benefit of interactivity and excitement into their everyday lives. ” In the framework of this multi-faceted trial, Telefónica Móviles España is eager to cooperate with Alcatel-Lucent and test its end-to-end solutions portfolio covering mobile TV, radio and music service delivery. In addition Alcatel-Lucent and Telefónica will preform market testing. Update 20022 To learn more about Telefónica go to their current website: https://www.telefonica.com/en/ |
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Orange, Texas Instruments and Viaccess Collaborate to Protect Mobile TV ContentFebruary 9, 2007 - Texas Instruments has announced that it is working with mobile operator Orange and Viaccess to provide content and access protection for Mobile TV. Update 2022 About Viaccess |
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Mobile TV Trial Launches in MalaysiaFebruary 9, 2007 - 3 Italia, Maxis Communications, Astro have announced the launch of a 3 month DVB-H Digital Mobile TV trial in Malaysia. The trial will launched mid 2007. Those chosen to partake in the trial will be issued with DVB-H mobile phones provided by Samsung and LG. Involving only Maxis' customers in Kuala Lumpur, the trial is set-up by 3 Power, which provides specific DVB-H equipment, DVB-H network design & planning, handsets & USIMs, ESG, integration with CRM Conditional Access and Digital Right Management, as well as billing in cooperation with its leading international partners, 3 Italia and Astro. 3 Italia was the first in the world to launch the DVB-H Digital Mobile TV service with a wide coverage. In 2007 the DVB-H technology (Digital Video Broadcasting - Handheld) was the latest digital broadcast technology which enabled TV content to be broadcasted directly to mobile phones. It offered audio, video and multimedia contents to a large number of users in optimal technical and cost effective conditions Update 2022
About 3 Italia
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3GSM World Congress to go Live on Mobile TVThe 3GSM World Congress in Barcelona next week will be on the air through mobile TV. A DVB-H mobile TV network, operated by Abertis Telecom and provided by technology company SIDSA, will cover the Congress. 3GSM TV will offer the latest news on the Congress with contents specifically dedicated to this event. According to 3GSM, the aim of the demonstration platform is to show interoperability among the different DVB-H enabled devices that are going to be shown during the 3GSM Congress and to make clear that DVB-H mobile TV transmissions are currently a reality. This experience comes at a time when Italy has recently seen the successful roll-out of two DVB-H services and when other countries, such as Finland, Germany, the Russian Federation and the US, are preparing for the launch of DVB-H commercial services. |
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Mobile TV World Forum and Digital Radio Show Announce CollaborationFebruary 6, 2007 - Junction, the leading digital media events specialist announced that two of its most successful events, the Mobile TV World Forum and Digital Radio Show, were joining forces on June 11-12 at Olympia, London. (www.mobiletv-forum.com, www.digital-radio-show.com). The show will host a free exhibition and is expecting over 1000 attendees. Early confirmed speakers include: Ian Johnson, Managing Director of Junction, Ltd, commented; “Visual Radio looks like a killer application, especially for those targeting youth markets. This, along with mobile TV, is an example of the power of mobile phones as radio and television devices. The Digital Radio Show and Mobile TV World Forum have combined in order to provide a detailed overview and address the potential power of these two markets.” About Mobile TV World Forum and the Digital Radio Show The Mobile TV World Forum aims to provide the discussion forum, networking opportunities and exhibition space that this new digital TV platform needs. It will address key issues surrounding consumer attitudes and behaviour towards video on mobiles, service propositions and content offerings, business models and value chains, transmission technologies and standards, content production, interactivity, advertising, regulation and much more. In 2007 the Digital Radio Show took a detailed look at the emergence of Visual Radio as a potential threat to digital radio and as a model that could be replicated on digital radio platforms. Radio was not only becoming just an interactive medium, but also increasingly visual. Platform operators and supporters of DAB or DMB broadcasting had to address the threat of Visual Radio on mobile phones, which could receive ordinary FM signals into the handsets and synchronise them with WAP/GPRS connections via the mobile network thus delivering enhanced data including colour images of artists, station logos or advertised products. In 2007 Mobile TV World was a departure from the traditional television model. It presented great opportunities and challenges to all players within the content-to-consumer value chain. The Mobile TV World Forum was designed for content aggregators and channel owners, content owners and distributors, free-to-air broadcasters, traditional TV multiplex operators, playout service providers, Pay TV network operators, broadcast transmission network operators, mobile phone service providers including Mobile Virtual Network Operators (MVNOs), cellular network owners/operators, mobile phone and other receive device regulators, investors, manufacturers, and analysts. |
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Successfully Adding Mobile TV to a HandsetBy: Phil Spruce, Handheld Marketing Manager, Microtune, Inc. Mobile TV is gaining a lot of media and consumer attention. Including mobile TV functionality in a handset isn't just about squeezing in more circuitry. It is critical that handset designers understand the impact of tuner performance on service availability and quality. Unfortunately, there are no universal global standards and only basic performance specifications as of now. Until Mobile TV is deployed in a real mobile environment, it will be difficult to tell if a device or handset will measure up. Service and picture quality will be the main design aspects that early adopters will notice and remark upon. If mobile TV devices are not rigorously tested or the environment in which they will need to operate is not fully understood, handsets could easily fail when a user is watching TV. That could be a disaster for the market place. In 2007 the dominant global standard for mobile TV is Digital Video Broadcasting-Handheld (DVB-H), and there is no analogous certification process in place. In 2014 the Media Daily News reported a study that said LAS VEGAS -- New research shows that more than half of consumers believe mobile devices will replace television sets by 2022. A rebuttal to that news from Michael Greeson in the comments section of the article: Smartphones are IDEAL for filling that hole and what better to fill it with than some form of video. But to assume that usage growth means the death of traditional 'lean-back' TV (which by virtually every believable research source is still eking out slight growth - it already takes up around one-eighth of our day) says more about the lack of understanding of the human psyche and our diurnal round by the researcher/pundit than anything else. And I have to agree. A small format screen is convenient in many circumstances and fine for some viewing, but nothing beats watching a sports event or movie on a large TV screen! The big screen is not going away. Update Spring 2022 |
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SIDSA Launches New DVB-H Mobile TV PlatformJanuary 29, 2006 - SIDSA, technology provider for Mobile TV, has launched a compact and fully integrated DVB-H mobile TV platform, POLAR PLUS. The platform is commercially available and is giving service to the first commercial DVB-H mobile TV network in the Russian Federation to be launched in April in the region of Sverdlovsk with 15 TV channels. SIDSA will give real and live demonstrations of DVB-H mobile TV transmissions at the 3GSM World Congress. |
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New Protus Ph.C From Snell & Wilcox Said to Improves Image Quality for Mobile TVJanuary 23, 2007 - Snell & Wilcox is a provider of image processing, conversion and compression products for the professional film and television market. Recently they announced the introduction of the Protus Ph.C, a new video image conditioning system. Providers of mobile TV services will be able to dramatically increase picture quality and/or reduce bandwidth requirements for delivering content to Internet, wireless, &Web delivery platforms. By applying a series of image conditioning tools to video content prior to its compression and distribution over any type of platform, the Protus Ph.C will improve the image quality. These tools were derived from high-end broadcast and digital cinema applications, including motion compensated deinterlacing, noise reduction and scaling converting video to the correct scanning format, picture size, and aspect ratio required by computer screens and mobile devices. One of the most significant features of the Protus Ph.C system is its motion compensated deinterlacing. Protus Ph.C uses Ph.C motion estimation technology to deinterlace video images at a quality level that had previously been unachievable. This feature significantly reduces artifacts, enabling compression encoders to perform significantly more efficiently. Another benefits of motion compensated deinterlacing of the Protus Ph.C’s powerful noise reduction tools enables additional bandwidth savings. Joe Zaller, vice president of marketing at Snell & Wilcox. is quoted as saying "With the explosive growth in new mobile and IP platforms for TV, content delivery and streaming media service providers have become extremely aware of the impact on picture quality and bandwidth usage of sub-optimal deinterlacing, noise reduction, and other video processing steps. By performing these steps prior to video compression, Protus Ph.C helps any encoder to do its job better, which translates into maximum flexibility, higher quality, and bandwidth savings for operators." About Snell & Wilcox |
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Industry Giants Collaborate to Reach Breakthrough Milestone in MBMS Mobile TV TechnologyJanuary 23, 2007 - Huawei Technologies, provider of next generation telecommunications network solutions, has announced that along with QUALCOMM, it has completed the commercial MBMS (Multimedia Broadcast Multicast Service) mobile TV interoperability testing (IOT), a mobile TV solution based on 3GPP Release 6. The interoperability testing was performed on Huawei's UMTS/HSPA network with handsets based on the Mobile Station Modem™ (MSM™) MSM7200™ chipset solution from QUALCOMM. During the IOT, MBMS technology was used to transmit TV programs at 256 Kbps. According to Huawei, the success of interoperability testing demonstrates that MBMS is on-track for large-scale commercial deployments in 2007. Yu Chengdong, president of Huawei Wireless Network Product Line, states: "MBMS service will be widely adopted by operators this year, with more and more equipment and terminal suppliers supporting MBMS service. Our CMB commercial deployment in Hong Kong in May 2006, followed by the industry's first commercial launch of our MBMS mobile TV solution will help operators stay at the forefront of multimedia mobile broadband market. " Luis Pineda, senior vice president of marketing and product management for QUALCOMM CDMA Technologies, commented: "QUALCOMM's successful testing with Huawei is a significant milestone in the commercialization of MBMS technology, which gives network operators the ability to offer real-time infotainment to wireless users over their UMTS networks. We remain committed to working closely with the entire wireless industry in bringing new mobile capabilities to market around the world." Update 2022
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More Background On MobileTV-News.com
Founding and Ownership
MobileTV-News.com was launched in the mid-2000s to focus exclusively on the nascent mobile television industry. The site was online and publishing by early 2006 – for instance, it featured news items as early as January 29, 2006 – and by 2007 it had established itself as a dedicated industry portal. It appears to have been an independent venture run by a small team of industry enthusiasts or analysts (the specific founders or parent company were not prominently advertised in 2007). The mission of MobileTV News was to be “the online source for all the breaking news” in the rapidly growing mobile TV sector. In other words, the site set out to consolidate and report on the flurry of developments in mobile broadcasting and video streaming to handheld devices, which were then emerging around the world. MobileTV-News.com described itself in 2007 as “a leading site” providing “up-to-the-minute and in-depth information across the industry spectrum.” This suggests that, even as a relatively new publication, it had gained recognition among professionals in the field as an important hub for news and insights.
Though detailed ownership information was not publicly provided on the site, MobileTV News operated as an online trade publication serving the mobile media and telecom community. Its independence and niche focus meant it was not part of a larger media conglomerate; instead, it filled a specialized information gap in the mid-2000s. The site’s brief retrospective notes (added later by an archivist) indicate that MobileTV News ultimately “didn't survive the competition” of the media landscape. However, during 2007 it was very much active and positioned at the forefront of its niche. In summary, MobileTV-News.com was founded to ride the wave of interest in mobile television technology, aiming to be the definitive news resource for that segment of the tech industry.
Audience and Subscriber Base
MobileTV News catered to a professional and enthusiast audience deeply interested in mobile TV technologies and services. According to the site’s own 2007 “About” page, the subscriber base included “leading technology providers, device manufacturers and content providers, amongst others.” In other words, many of its readers were people working in the mobile and broadcasting industries – for example, engineers at technology vendors, executives at handset manufacturers, content creators exploring mobile distribution, and telecom operators. The site likely attracted anyone who needed to stay informed about mobile TV developments, from business strategists to technical experts and early adopters.
Although the topic was specialized, MobileTV News managed to build an international readership. The site reported having over 800 registered readers worldwide by 2007. These registered readers might have signed up for newsletters or site memberships to access special content or to comment. While 800 registered users is a modest count, it reflects a niche but global community of interest in mobile TV. The site’s reach in terms of casual visitors was also relatively small but significant for the niche – it logged “over 3,500 hits” per month in 2007. This level of traffic indicates that a few thousand visits were made to the site each month, presumably by professionals checking news updates. By mainstream web standards this was a small audience, but within the narrow field of mobile television (which itself was just emerging), it represented a concentrated group of industry stakeholders. The geographic spread of readers was worldwide, aligning with the fact that mobile TV trials and services were popping up in many regions (Europe, Asia, North America, etc.) and MobileTV News covered all of these.
The target audience for MobileTV-News.com clearly skewed toward industry insiders rather than general consumers. The content often assumed technical and business knowledge – for example, articles discussed DVB-H trials, spectrum auctions, or handset standards – which would appeal to professionals in telecommunications and media. The site’s aim was to give these readers timely information and a competitive edge. As the editors put it, MobileTV News promised its readers “the inside track on the mobile TV revolution.” To that end, the site leveraged an extensive network of contacts and experts: it claimed to source “comment, news and interviews from all the major players in the game”. This implies that the site’s reporters or contributors were in communication with key industry executives and companies, providing readers with insights direct from those sources.
In summary, MobileTV News’s audience in 2007 consisted of the pioneers and stakeholders of mobile TV – a relatively small but influential group. The site served as a community information hub for this audience, with a subscriber base of hundreds of professionals and a few thousand monthly readers who collectively represented many of the companies and organizations driving the mobile TV effort.
Industry Role and Goals
MobileTV-News.com played the role of an industry trade journal and news aggregator for all things related to mobile television. Its primary goal was to keep professionals informed about the fast-paced developments in this emerging sector. “Alliances and technological developments are being announced almost daily in this rapidly growing industry,” the site noted in 2007, “and mobileTV news is the online source for all the breaking news.” This statement encapsulates the site’s purpose: to collect and publish news of new partnerships, technology launches, service rollouts, and other announcements in the mobile TV realm as soon as they happened.
Beyond breaking news, MobileTV News aimed to provide comprehensive coverage of the industry’s evolution. The site explicitly mentioned that it covered the market “in greater detail, with features, white papers, reports, careers and events information all available.” In other words, its role was not only to report news bulletins but also to offer deeper analysis and resources. By hosting white papers and reports, the site functioned as a repository of industry knowledge and research. By listing career opportunities and events, it helped connect the community (for instance, job postings for experts in mobile video, or details on upcoming conferences).
The industry role of MobileTV News can be likened to that of a specialized trade magazine, except in an online format that allowed more rapid updates. It positioned itself as a central hub where anyone in the mobile TV business could find out what their peers and competitors were doing, read case studies of early deployments, and even find upcoming industry events to attend. With its excellent knowledge of the industry and a wide array of contacts, the site’s team sought to add value by curating and sometimes interpreting the news, not just republishing press releases. The claim of having insider contacts and comment from major players suggests MobileTV News occasionally included original interviews or exclusive insights, giving it authority in the field.
Furthermore, MobileTV News served an educational and advocacy role in a sense: it evangelized the concept of mobile TV as a “revolution” in media consumption. By consistently reporting successes (like trial results, new services) and addressing challenges (like technical standards, consumer studies), the site helped frame the narrative that mobile television was the next big frontier for telecom and entertainment. It provided a platform to highlight innovations and to discuss what needed to happen for mobile TV to succeed (such as network upgrades, spectrum allocations, handset capabilities). In doing so, MobileTV News supported the ecosystem’s growth – suppliers, operators, and content creators could all use the information to shape their strategies.
In summary, the goal of MobileTV-News.com was to be the definitive news & knowledge resource for the mobile TV industry. It strove to unify a scattered emerging industry by reporting everything from big corporate moves to niche technical updates. The site filled a critical role in 2007 by ensuring that industry participants – despite being spread across different countries and sectors – had a single place to follow the mobile TV story as it unfolded.
Topics and Content Types
MobileTV News offered a wide range of content types, reflecting the multifaceted nature of the mobile TV field. At its core, the site provided daily news updates. These covered announcements such as technology deployments, service launches, partnerships, regulatory developments, and market research findings. Typical news items in 2007 included reports on companies launching pilot mobile TV services, telecom operators partnering with broadcasters, and hardware vendors releasing mobile-TV-capable devices.
The mention of case studies in its mission statement shows the site went beyond short bulletins to produce in-depth examinations of projects. These might profile a successful trial in a specific city, detail lessons learned, and explore technical and business takeaways. In addition, the site included feature articles, white papers, and reports, often written by industry experts. An example from 2007 was “Successfully Adding Mobile TV to a Handset,” authored by a marketing manager at a technology company, which explained handset design challenges for mobile TV.
The site also published event coverage and listings. It previewed and reported on industry conferences, such as the Mobile TV World Forum, and sometimes listed speaker lineups and session topics. This content was valuable for professionals seeking networking opportunities and staying current on the conversation in the industry.
Other sections likely included careers, with job postings in mobile TV and related telecom roles, and resources for downloading white papers or viewing industry research. Video content was also mentioned in the site’s description, likely consisting of promotional clips, service demos, or interviews with executives.
The topic range was broad, spanning:
- Technology – broadcasting standards (DVB-H, DMB, MediaFLO, MBMS), network infrastructure, handset technology, and streaming platforms.
- Business and Partnerships – alliances, joint ventures, and mergers between tech providers, operators, and content owners.
- Services and Content – new channel lineups, mobile-specific content, and entertainment initiatives.
- Market Research – user adoption data, forecasts, and trial results.
- Regulation and Standards – spectrum allocation, licensing, and policy discussions.
- Events – conferences, trade shows, and industry summits.
- Opinion/Editorial – occasional thought leadership from industry voices.
Site Structure and Navigation
While the exact design from 2007 is not available, the described content suggests a logical navigation system with sections such as:
- News
- Features/Case Studies
- White Papers/Reports
- Events
- Careers
- Videos/Resources
- About Us
- Contact
The homepage likely displayed the latest headlines and perhaps a welcome note. A sidebar might have featured latest news, popular stories, and links to archives or categories (e.g., DVB-H, 3G Streaming, Content Deals). Given its online-only nature, it could update frequently and link internally to related topics.
This layout would have made it easy for readers to jump directly to the type of content they needed — quick news, deeper analysis, or event info. The mention of video content suggests it may have embedded media, aligning with the site’s focus on television technology.
Technological Context in 2007
In 2007, mobile TV technology was experimental but promising. Several delivery methods competed:
- DVB-H (Digital Video Broadcasting – Handheld), the dominant broadcast standard in Europe.
- DMB (Digital Multimedia Broadcasting), used in South Korea and a few other markets.
- MediaFLO, Qualcomm’s U.S.-focused broadcast solution.
- MBMS (Multimedia Broadcast Multicast Service), enabling broadcast over 3G networks.
Handsets capable of receiving or streaming live TV were emerging from brands like Samsung, Nokia, and LG. Trials were underway worldwide — Italy had commercial DVB-H service via 3 Italia, while trials in Hungary, Spain, France, and Malaysia tested technical feasibility and consumer interest.
Challenges included:
- Lack of a single global standard.
- Limited battery life for video playback.
- Spectrum allocation and regulatory approvals.
- Content rights issues for mobile streaming.
MobileTV News documented these developments and challenges, providing context for readers navigating this fragmented technological landscape.
Press and Media Coverage of the Site
While MobileTV-News.com wasn’t widely covered by mainstream media, it became a respected source within the mobile and telecom industries. Analysts, researchers, and academics cited its reporting in papers and reports on mobile media. Industry insiders viewed it as a go-to source for up-to-date and specialized coverage. Though not consumer-facing, it likely influenced decision-makers indirectly by shaping the flow of information.
Cultural and Social Relevance
In 2007, mobile TV was seen as part of the broader trend of media convergence — the blending of telecom, internet, and broadcasting. The site’s coverage of content experiments, such as Bollywood studios producing mobile-tailored films or sports broadcasters offering highlights on mobile, reflected a shift toward on-demand, personalized viewing. MobileTV News chronicled both the optimism and the practical realities of this cultural change, capturing how industries and audiences were adapting.
Distinguishing Characteristics
MobileTV News stood out for:
- Singular focus on mobile TV.
- Comprehensive coverage: news, analysis, events, careers, and resources.
- Global perspective, with stories from multiple continents.
- Insider access to major players and executives.
- Timeliness — updated frequently with the latest developments.
This specialization made it the de facto archive and bulletin board for the mobile TV sector.
Impact on the Industry and Discourse
The site’s role as a central news hub helped:
- Connect global stakeholders.
- Share lessons from trials and deployments.
- Keep the momentum and interest in mobile TV alive.
- Serve as an archive for future reference.
Its influence was informational rather than direct, but it provided valuable intelligence for operators, vendors, and content creators.
Examples of Key Stories in 2007
Some notable articles from that year included:
- Hungary DVB-H Trial: Coverage of Irdeto securing a mobile TV security contract for a Budapest trial.
- BBC Mobile Streaming Trial: BBC working with Vodafone, Orange, and 3 to stream TV and radio channels via 3G.
- GlobeCast and MobiTV Partnership: Managing live TV content ingestion for mobile delivery in the U.S.
- Telefónica DVB-SH Trial: A pilot blending satellite and terrestrial broadcast for mobile devices.
- Mobile TV World Forum: Preview of the merged event with the Digital Radio Show, listing speakers from major global firms.
- Technical Feature: Detailed analysis on tuner performance for mobile TV handsets.
- Mobile Bollywood Initiative: Film industry adapting to mobile-specific content formats.
Website Traffic and Popularity
In 2007, the site had over 800 registered readers and about 3,500 monthly hits. While modest, these numbers were significant for such a specialized niche. Its readership included industry decision-makers, which amplified its influence beyond its size.
Location and Proximity to Industry Hubs
The site’s physical base was unclear, but it operated as a global online publication. It had contacts and coverage spanning Europe, Asia, and North America, aligning with the locations of major trials and industry events.
Awards and Recognition
No formal awards were recorded in 2007, but the site’s industry respect was evident in citations by researchers and its role as the leading online source for mobile TV information.
Reviews and Mentions by Industry Professionals
Industry insiders valued the site for being “ahead of its time” and appreciated its depth of coverage. While not a household name, it was recognized among professionals as a critical resource during mobile TV’s formative years.
Legacy (Circa 2007)
In 2007, MobileTV-News.com was the central information hub for the mobile television industry. It connected a small but influential global audience, provided timely and comprehensive coverage, and documented a unique moment in tech history. While the site didn’t survive long after the mobile TV boom subsided, it left behind an archive that continues to serve as a reference for understanding the industry’s early days.
It exemplified how a focused, independent online publication can influence an emerging field, acting as both a chronicler and a catalyst for conversation in a rapidly evolving sector.